The latest in sustainability

The team at MĀDI regularly curate the latest knowledge to help move the fashion industry to a sustainable future. Find our latest articles here.

Extended Producer Responsibility and What It Means for Fashion Brands

EPR for textiles has taken effect in Europe and brands need to be ready to report on reuse and recycling.

The Role of Repair in Garment Longevity

82% of textile waste can be repaired or altered. Making repairs “the norm” amongst consumers is critical to mitigating textile waste.

A New Era of Traceability and Data in Fashion

Learn more about the Digital Product Passport and how MĀDI is getting brands ready for them.

Giving Consumers Better Information on Garment Maintenance

Common wardrobe care mistakes can significantly shorten the lifespan of clothing and accessories. We want to help consumers become more engaged in taking care of their garments.

Engaging Consumers to Tackle the Fashion Industry’s Waste

The impact of textile waste is staggering, however there are many innovative solutions driving change. From legislative directives to digital product passports, we explore strategies for a sustainable future.

Turn every product into an engaging customer touchpoint with MĀDI.

Contact us for a demo