A worldwide network

Create more meaningful relationships with your customers today.

MĀDI allows brands to engage their customers through scannable products, provide additional value through access to care, repair, reuse, and recycling information and services. Keep your products away from waste and back into the loop.

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An image of woman’s hands using the MĀDI app to get information about a product that she owns

Over 61% of customers are seeking a simple way to care for, repair or resell the items they own.

MĀDI report
unlock the potential of post-purchase

MĀDI turns post-sale into an opportunity for engagement.

Go beyond transactional relationships. MĀDI empowers you to form more meaningful connections to your customers through the products they purchase.

Your product’s provenance.
Comprehensive care instructions.
Repairs. Resell. Recycling.
All accessible with a tap.


“Thanks to MADI’s personalised digital ID, all the information and additional services is immediately accessible. This has enabled us to really connect with our customers and better understand their needs!”

Logo of brand La Makanerie

Le Makanerie entrusts MĀDI to highlight the craft of their products and help their customers extend the life of their purchases.

engagement throughout the entire product lifecycle.

Tell the story of your product.
Empower your customer to write its future.

MĀDI allows brands with proud value chains to communicate this to the customer before and after point of sale, increasing the perceived value of the product. MĀDI’s post-purchase experience enables customers to take the story further with repair, resell, and recycle options.

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Trace products through to end-of-life to comply with Extended Producer Responsibility.

digital id

Every product, like every customer, is unique. MĀDI’s digital ID makes it easy to treat both like individuals.

Digital IDs are like a unique serial code linked to individual products, allowing brands to follow the full lifecycle of their products. Consumers can scan a QR code related to that individual unit and access various options, from the story behind the product, repair access, care information, and more! This creates new possibilities for enhancing the customer experience.

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MĀDI’s solution

Gives deeper understanding through data

Understanding your customers through use and after-use provides valuable insights to plan future collections and prioritise initiatives.

Integrates with the tools your team uses

MĀDI integrates supports many Product Lifecycle Management (PLM) systems to ensure ease of use your product data.

Prepares your brand for Digital Product Passport

Start integrating your garments with digital product passports now, so you're ready for the EU's legislation required for all garments sold in the EU to be in place by 2027.

Protects your brand equity

Our technology serves to safeguard your brand and authenticate your products.

Adds circular possibilities to your existing products

Our repair and recycling partners can help you ensure products have a longer life or do not go to waste.

Creates a new channel to talk to your customers

Open up new possibilities for post-sale communication experiences for your customers.

Integrated with

Textile to textile recycling and end-of-life valorisation

Premium garment repairs as a service

…and many more coming online
A worldwide network

Turn every product into an engaging customer touchpoint with MĀDI.

Contact us for a demonstration